Usuario
Contraseña

• Colaboración con
  las instituciones
• Consumo responsable
• Decálogo para el consumo responsable
• Autorregulación publicitaria
• Código FEBE de Autoregulación publicitaria
• Fundación Alcohol y Sociedad
• Protección
  del consumidor
• Protección del medio ambiente

Código FEBE de autorregulación publicitaria

Chapter IV. Deontological principles relating to the safeguarding of general interests

Article 9. ROAD SAFETY

1. The advertising to which this Code applies may not suggest that a minimal amount of alcohol can be consumed without a risk to driving and road safety. Nor may it show situations which associate alcohol consumption with driving vehicles or allow the appearance in the content of the advertising message, in a primary and not merely secondary manner, of vehicles or elements directly linked with driving, regardless of whether or not this is in a driving situation, except for cases of responsible consumption campaigns.



2. The advertising to which this Code applies may not be inserted in motor magazines or other publications or in specialised supplements or sections of magazines or other publications whose main content is motor vehicles.

Article 10. MINORS

1. The advertising to which this Code applies may not be specifically aimed at minors.



2. Minors may not play a part in or figure in advertising to which this Code applies.



3. The models in advertising to which this Code applies must not be under 25 years of age.



4. The advertising to which this Code applies and the presentation of beverages included in its objective scope may not use images, drawings, icons, fictional persons or persons of public renown directly or fundamentally connected with minors.



5. With a view to reducing the impact of the advertising to which this Code applies on minors:
   
   

   a) the said advertising may not be broadcast on television or radio or shown in cinemas during, immediately before or immediately after programmes or sessions specifically intended for minors or the majority of the audience for which are minors;
   
   b) the said advertising may not be broadcast on television until the beginning of the news in the evening/night and in no case before 20:30;
   
   c) the said advertising may not be inserted in publications aimed at minors or on pages for minors in publications not specifically intended for them;
   
   d) when the said advertising is direct and, in particular, when it is a question of sending out leaflets, graphic advertising and other advertising media by any means to a particular consumer or predetermined consumers, in this case it must be sent to adults and, to this effect, its external presentation shall indicate the name of the adult to whom it is addressed and its internal content shall include the words “Not suitable for minors” or similar, clearly establishing that the said advertising is in no case intended for minors.
   

6. The advertising to which this code applies, in both the printed press and broadcast media, shall only be shown during the hours, programmes or sections of the said media output, when at least 70% of the audience are reasonably expected to be adults of 18 years or older.