Usuario
Contraseña

• Colaboración con
  las instituciones
• Consumo responsable
• Decálogo para el consumo responsable
• Autorregulación publicitaria
• Código FEBE de Autoregulación publicitaria
• Fundación Alcohol y Sociedad
• Protección
  del consumidor
• Protección del medio ambiente

Código FEBE de autorregulación publicitaria

Chapter II. General deontological principles

Article 4. LEGALITY PRINCIPLE

The advertising of beverages to which this Code applies shall comply with the legislation in force, whatever its content, the dissemination medium or the form that it takes

Article 5. FAIRNESS PRINCIPLE

The advertising of beverages to which this Code applies shall meet the requirements of good faith and good business practices, whatever their content, the dissemination medium or the form that they take.

Article 6. VERACITY PRINCIPLE

1. The advertising to which this Code applies shall be truthful and identifiable as advertising.



2. The advertising to which this Code applies shall avoid any error as to the alcoholic strength of the beverage advertised. To this effect, advertising that is visually perceptible -except which shows sponsorship or corporate publicity and does not either promote the product or consumption- shall inform consumers in a clearly legible format of the alcoholic strength of the beverage advertised in accordance with the conditions set out in Article 7.

Article 7. SOCIAL RESPONSIBILITY PRINCIPLE

1. The advertising to which this Code applies, both in its content and in its form and dissemination, shall be effected with a sense of social responsibility.



2. The advertising to which this Code applies shall not encourage abusive consumption. To this effect, advertising which is visually perceptible -except product labelling which shows sponsorship or corporate publicity and does not either promote the product or consumption- shall include the Responsible Consumption Message indicating that moderation is a basic premise for responsible consumption. The said message shall be common to all FEBE member companies and shall be displayed to consumers in a clearly legible format. To this end, the FEBE Responsible Consumption message:
   
   

   a) Must be affixed in a clearly visible place.
   
   

   b) Must have a minimum size equivalent to 1% of the total area of the advertisement; when it is a question of advertising in cinemas or on television, it must have a minimum size of 1.5% of the total area of the advertisement and must be displayed for at least 2 seconds.
   
   

   c) Must be printed in a colour which allows it to be clearly visible and legible against the background of the advertisement.
   
   

   d) Must be accompanied by an indication of the alcoholic strength of the product, in the same format and colour and immediately following the said message.
   
   

3. Additionally and voluntarily, FEBE member companies may include in their promotional material the FEBE Responsible Consumption Message or any other moderation message, in accordance with the parameters established in Article 13 below.



4. The FEBE General Assembly may complete and/or modify the parameters relating to the FEBE Responsible Consumption Message indicated in subparagraph 7.2 above.