Código FEBE de autorregulación publicitaria
Chapter I. General provisions
ARTICLE 1. OBJECT
The purpose of this Code is to set out the deontological principles and rules to be observed in the advertising of drinks to which this Code applies, including advertising messages that are the responsibility of FEBE members, to the benefit of the market, consumers and the general interest, always in compliance with the legislation applicable in this matter and without prejudice to the obligations deriving from the Advertising Self-Regulation Code of Conduct, the Code of Advertising Practice of the International Chamber of Commerce and whatsoever other deontological obligations assumed individually or collectively. ARTICLE 2. DEFINITIONS
For the purposes of the interpretation of this Code, the following definitions are to be borne in mind:
- Advertising: Any form of communication made by a natural or legal person, public or private, in pursuit of a commercial, industrial, craft or professional activity with the objective of directly or indirectly promoting contracting for movable or immovable property, services, rights and obligations, and encouraging responsible consumption (hereinafter called “Responsible Consumption Advertising”). In this way, shall be interpreted as Responsible Consumption Advertising all communication actions within the meaning of the previous paragraph, in any way or form or using any medium, aimed at making the consumer aware of the problems deriving from combining alcohol consumption with risk situations, at preventing abusive consumption of alcohol and/or at encouraging responsibility in such consumption.
- Media: The social communication means used for the dissemination of advertising.
- FEBE: Federación Española de Bebidas Espirituosas.
- Alcoholic beverages: Those beverages with an alcoholic strength of over 1.2% vol.
- FEBE Responsible Consumption Message: “Enjoy a responsible drinking” and/or any other responsible consumption message approved by the FEBE General Assembly to substitute or supplement the above.
- Autocontrol: The “Asociación para la Autorregulación de la Comunicación Comercial”, or any organisation replacing it in the future.
Not be regarded as advertising is the appearance of any of the beverages to which this Code applies, their containers or their brands in the format, scenery, script or set of any programme or work produced for radio or television when this occurs incidentally or by way of information. Such appearances shall not be regarded as incidental or informative if the medium receives any direct or indirect consideration from any FEBE member company.
ARTICLE 3. SCOPE
- Objective scope
- Subjective scope
This Code shall apply to all FEBE member companies, regardless of where they have their domicile or main establishment, which produce, market or import the beverages to which this Code applies. - Territorial scope
This Code shall apply to advertising published, distributed or broadcast on or for Spanish territory.
This Code shall apply to the advertising of spirit drinks and beverages based on spirits and/or which fall within the objective scope of the Tax on Alcohol and Derived Beverages, produced, marketed or imported by FEBE member companies. In all cases shall be excluded beer, cider and the products of the wine sector as defined in Regulations (EC) 1493/99 and (EC) 1601/91 or any legislation replacing them in the future, In so far as Responsible Consumption Advertising is concerned, this Code shall apply whenever the said Advertising comes from FEBE or any FEBE member company.
